Current – Facilitating the Exchange of Time, attention and data for token rewards

It is noted that Gen Z is spending more than 5 hours a day on their mobile devices. Gen Z and Millennia’s frequency of using the digital platforms is on a rise than ever. This makes them well positioned and the perfect target group for cryptocurrency adoption. They are in fact showing strong understanding of the digital ecosystem and are predicted to be immersed in blockchain products and services in the near future.

The Current is a digital platform where it rewards individuals for media sharing based on the algorithm’s set by the company. With the help of blockchain technology, it is already providing more than 200,000 users with a more convenient search and discovery experience. They have created a new form of exchange which gives consumers more choice in how they pay for media. The Creators and Curators get a new form of sensation, and Advertisers get more transparent accounting and audience information.

The product and the ecosystem
The main way of earning is by playing media within the Current platform. The amount earned is also directly related to the number of referrals they've made successfully. They will earn (3%) of their distribution value of tokens for each successful referral. Moreover, all users who consume media on Current from any of their content integrations will be awarded platform tokens.

New users will be shown ads until they have 5 tokens in their wallet. If the user’s wallet balance drops below the threshold value if 5 token, the ads will reappear. To bring creators and curators into the platform, they have designed a series of content integrations which will allocate 20% of each earned token.

Subscription and data anonymity
Comparing previous competitors such as Spotify and Pandora, show that consumers brings 30% - 40% higher revenue on a subscription over an advertising model. In order to scale the user base on the platform, a minimum of 10,000,000 (10 Million) tokens will be distributed to early users for merely claiming their wallet within the Current platform.
.An advantage of this model is that, the Users decide what to share with the network and adjust their privacy settings accordingly. He platform is designed in such a manner that there is seamless user interface and the security is covered with the encrypted key that changes every 20 seconds.

The ICO
The CRNC is a utility token which will serve the purpose of facilitating premium services, purchase of goods and ad inventory within the Current ecosystem. They have allocated a total supply of 1,000,000,000 CRNC tokens for the Pre-sale and sale period.
The exchange rate is at est. $0.24 <> 1 CRNC and main sale period is between March 14, 2018 and April 4, 2018. Out of the received funds, 40% goes towards Development & Research and 30% is allocated for Marketing & Platform Development of the ecosystem.

Conclusion
Broader audiences and more transparent payments top the list of benefits that Current has created for creators and consumers. With the business model that aims to incentivise users based on streaming content, it is no doubt that current is in the right path of growth and innovation.

To know more visit:
Website : https://tokensale.current.us/index.html
Whitepaper : https://cdn.current.us/whitepaper.pd

Username profile BTT : Gis15

My Eth : 0xAd2E59d183E4D68249851851F275309181658c28